Concept Confusion in Digital Transformation
Despite the increasing number of digital transformation projects and the fact that they are seen as necessary for competition, there are many different views and approaches to creating a digital transformation roadmap.
The most likely reason for this differentiation is the digital transformation language. More specifically, the confusion and misapplication of 3 key terms related to the integration of innovative technologies – (i) digitization, (ii) digitalization and (iii) digital transformation. All 3 terms refer to different topics.